Writing Blogs for Business

Writing Blogs for Business

Can you write?!

A great way to reach your online audience and gain exposure for your business is through creating content.

Often I see brands are focused solely on creating content for their social media feed. However, with the speed that social media moves nowadays, you are at risk of missing a large chunk of your potential customer base.

I want to invite to look beyond the Instagram photo and think about ways to carry your content over into a blog article.

What is a Blog?

The word blog can refer to the website as a whole, or individual posts/articles.

Blogs started out online as a kind of diary-entry style of writing. Over the past two decades, blogging has become big business though with many website owners making a good income from producing content and monetizing their online community.

The type of blog that I’m talking about today is a post that you write as a business owner and industry professional. To write for your business, does not mean you have to start your own blog, although most websites can easily factor a blog into the format.

How is blogging good for business?

Creating content for your business by blogging helps you reach a wider customer base, especially when you create shareable articles that readers post to their social media pages. Blogs allow you to share in-depth knowledge about your industry, products, or service. This provides value to your readers and builds consumer trust in your brand because you become seen as an expert.

By having your name in the blog byline, and business info in the author profile, the blog articles you write become a form of indirect advertising.

Do you need to start a new site?

If you plan on writing regularly I would certainly recommend starting a blog on your own website. For a WordPress site, this can be added easily as this platform is optimised for blogging, with most themes giving you options to display posts on the main page, on a separate page, or as widgets in the sidebar/footer.

However, if you’re just getting started, there are many blogs that accept guest posts from other writers like you! They manage their own website and usually have their own social media presence. Writing a guest post can open you up to their audience and enable to reach a wider audience than you might find on your own. Think of pages such as Huffington Post, Medium, or Kidspot just to name a few.

How to choose a blog to submit your post

Spend some time researching keywords in your industry and take notice of what sites appear in the results. Look into what accounts are appearing often in your social media feed.

Look for blog sites that are either industry-specific and only share content relevant to your business, or at the other end of the scale are sharing content across all kinds of topics and thus have a diverse audience. You can then tailor your posts to these blog types: for industry-specific blogs, you can use trade-talk because you know the audience will understand; whereas for broader blogs you might opt for easier to understand topics.

Sometimes larger websites have lower engagement than the smaller ones so don’t discount the little guys. Niche websites may not have the large traffic numbers of the big guns, but their audience may be more loyal and engaged. Consider smaller blogs as the micro-influencers of the blogging world.

NOTE: If you still aren’t convinced that small/niche sites are worth your time: using my own experience as someone juggling a busy schedule and a lot of non-blog commitments, I appreciate my guest authors because they enable me to post content that I don’t have time to write myself. Guest posts also give my sites a diverse voice and cover a greater range of topics – again something that I simply don’t have the time to do myself. Because of the value I place on guest posts, I aim to provide return value by sharing posts with social media and my newsletter readers on a regular basis – and I do this at no cost!

Search social media for the blog websites to see if they share guest posts. This can increase the exposure of the article greatly and will work in your favour.

Most sites will have information on contributing a post somewhere on their website. Look in the footer menus, or on the FAQ pages, or even type it into the search bar. It will either be that you submit your article right there on the site through a form, or you contact them for consideration first.

Blog sites may have a vetting process so prepare yourself for the potential refusal. You may also find that there is some fine print where they take ownership of your blog or disallow you from publishing elsewhere. Some may only keep your blog published for a short time. These are all things that you’ll need to consider when seeking out who to submit your posts to.

What do I write about?

Most blogs that accept guest posts at no cost will not accept posts that are a sales pitch – this falls into the advertorial category and you must expect to pay for these types of articles. If you want to keep your costs down and audience engagement up, write and share content that is interesting and informative.

Put your creative thinking cap on and consider what your ideal customer is searching for right now. Can you address their pain points in a blog article? Is there a topic you can blog about that allows you to prove to them that you’re the industry expert they’ve been looking for?

Here are some examples of Blog Titles for different industries:

Health/Beauty:
5 items to add to your makeup kit this Spring
Makeup Tips for women over 35
Skincare for your 20’s – the do’s and don’t’s

Fashion/Home:
5 items to add to your Spring wardrobe/decor
One Scarf worn five ways
Must-Have items to pack for vacation
How to recreate the Farmhouse Rustic look in your kitchen

Fitness/Food:
Exercises for toning your upper arms
Top 5 questions to ask your Personal Trainer
Ways to Use Quinoa
4 best protein powders

Business:
How to create eye-catching Instagram Stories
5 roles to outsource as your business grows
How to network successfully as a solo-preneur

The list of topics is endless and ever-evolving! Get writing today…

Interested in dipping your toe into the world of guest blogging? Submit your post to this very website and let us share your work with our readers, while increasing your brand’s exposure and driving traffic to your business.

I love our guest bloggers and aim to give you as much value as what you provide our readers – this is a collaborative project with no money exchanged.

Your article can include a few images and have between 300 to 1500 words. The Author Profile section includes a short introduction, a photo, and all your contact details (phone, email, web/social links). New articles are shared with our social media audience upon publication, then added to our rotation for repeated ongoing sharing on Facebook & Twitter. We also include your post as a featured article in our weekly newsletter.

About the author

Author profile

Bec Townsend

Bec is the founder of Aussie Women's Social Circle and loves connecting with other people right around Oz!  As well as this website, Bec has created an ecommerce brand called Peggy the Kombi, a fun online store stocking a range of Kombi related merch inspired by her orange bus.

Bec works with small business owners on a creative level through building websites, managing social media, and designing marketing material.

Her personal brand is A World Imperfect and embraces a life lived perfectly imperfectly!

Bec Townsend

Bec is the founder of Aussie Women's Social Circle and loves connecting with other people right around Oz!  As well as this website, Bec has created an ecommerce brand called Peggy the Kombi, a fun online store stocking a range of Kombi related merch inspired by her orange bus. Bec works with small business owners on a creative level through building websites, managing social media, and designing marketing material. Her personal brand is A World Imperfect and embraces a life lived perfectly imperfectly!

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